Project Breakdown
Client
Scrumpies of Mayfair
Location
London, United Kingdom
Brief
Create a set of images that portray the character of each knicker, giving each one a sense of adventure and immerse the buyer in the world of Scrumpies.
01
Pre-Vis

An important part of the project development was "Pre-Visualisation". This involved roughing out the various ideas as virtual sets to get a better idea of the possibilities for each set up.

02
Outfits

We spent some time investigating the outfits and how simple they should be. As the client only sold knickers, it was important to understand if any tops would over power the knickers and distract.

With different combinations of top and knicker, we could see the impact the knicker still had.

03
CGI Development

Honey Crunch

  • Pink Lady

  • 04
    Breakdown 1

    Once the backgrounds had been rendered out, they were graded to form the base of the comp.

    The shots of the models were each carefully retouched and graded to match the background.

    They were then composited on top of the background and final grade was applied to complete the look

  • 05
    Breakdown 2
  • 06
    Behind the Scenes

    With a lot of imagery to deliver for the launch, we shot all the hero and e-commerce imagery over a four day shoot at PSc Studios in London.

    All the models were shot against a green screen and later composited into the backgrounds that had been generated in CGI

    07
    Photography Crew

    Our highly dedicated and skilled crew made sure the shoot went smoothly. Thanks to everyone involved!

    Laurence Davis

    Production

    Ian Alderman

    Lighting & BHS

    Karl Bieker

    Lighting

    Karolina Romeikaite

    Wardrobe

    Carl Stanley

    Hair & Make-up

    Hannah Paul

    Assistant Hair & Make-up

    Alexis Day

    Assistant Hair & Make-up
    08
    Models

    Special thanks to all our georgous models!

    Shannon Lawson

    Kimberly Ellis

    Sundal Roy

    Estelle Digridi

    Sarah Johansen

    Nikkita Chadha

    09
    Timelapse

    Checkout the overview of the studio during the four day shoot.